Ecwid vs Square Online

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	EcwidLightspeed	Square OnlineBlock
In one line	Add a store to the site you already have, from $5 a month	Free online store that runs on your Square account
Starting price	From $5/mo	Free
Six-person team	$5/mo	$0/mo
On $10,000 of card sales	$335/mo	$370/mo
Plans	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees	Free (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards
Pricing model	Paid	Free tier
Free trial	—	30 days
Users	1 on Starter	No per-seat fee
Both connect to	Mailchimp
Also connects to	FreshBooks, Omnisend	Klaviyo
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan (US)
Live chat	Venture and up	Plans not stated
Support hours	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English	Phone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)
Incidents posted	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page	14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page
Capterra score	4.6 / 5 from 582 reviews	4.6 / 5 from 332 reviews
Trustpilot score	2.7 / 5 from 436 reviews	Not listed
Fit: Retail shop	70	80
Fit: Restaurant or café	40	85
Fit: Service business	45	55
Fit: Agency or studio	20	15
Fit: Trades or contractor	25	30
Fit: Online store	75	65
Why people pick it	Works with your current site No transaction fees	Free plan with pickup, delivery, and shipping Same account as Square POS
Where it falls short	Product caps on cheaper plans Less design control than a full platform	Paid plans are charged per location Checkout must use Square payments
	Visit Ecwid ↗	Visit Square Online ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices