WooCommerce vs Square Online

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WooCommerceAutomattic	Square OnlineBlock
In one line	Free store plugin for WordPress, if you run your own hosting	Free online store that runs on your Square account
Starting price	From $25/mo	Free
Six-person team	$25/mo	$0/mo
On $10,000 of card sales	$355/mo	$370/mo
Plans	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards	Free (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards
Pricing model	Free tier	Free tier
Free trial	—	30 days
Users	Unlimited	No per-seat fee
Both connect to	Mailchimp, Klaviyo
Also connects to	QuickBooks Online, Xero, Freshmarketer, Akaunting, MailerLite, ActiveCampaign, Omnisend, Sender +2 more	No others on record
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	Every plan (US)
Live chat	Plans not stated	Plans not stated
Support hours	Not published	Phone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)
Incidents posted	Automattic has a public status page. Status page	14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page
Capterra score	Not listed	4.6 / 5 from 332 reviews
Trustpilot score	2.1 / 5 from 144 reviews	Not listed
Fit: Retail shop	65	80
Fit: Restaurant or café	25	85
Fit: Service business	40	55
Fit: Agency or studio	55	15
Fit: Trades or contractor	20	30
Fit: Online store	85	65
Why people pick it	Full control, no platform fee Huge plugin ecosystem	Free plan with pickup, delivery, and shipping Same account as Square POS
Where it falls short	You manage hosting and updates Costs spread across many vendors	Paid plans are charged per location Checkout must use Square payments
	Visit WooCommerce ↗	Visit Square Online ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices