WooCommerce vs Ecwid

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WooCommerceAutomattic	EcwidLightspeed
In one line	Free store plugin for WordPress, if you run your own hosting	Add a store to the site you already have, from $5 a month
Starting price	From $25/mo	From $5/mo
Six-person team	$25/mo	$5/mo
On $10,000 of card sales	$355/mo	$335/mo
Plans	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees
Pricing model	Free tier	Paid
Free trial	—	—
Users	Unlimited	1 on Starter
Both connect to	Mailchimp, Omnisend
Also connects to	QuickBooks Online, Xero, Klaviyo, Freshmarketer, Akaunting, MailerLite, ActiveCampaign, Sender +2 more	FreshBooks
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Plans not stated	Venture and up
Support hours	Not published	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English
Incidents posted	Automattic has a public status page. Status page	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page
Capterra score	Not listed	4.6 / 5 from 582 reviews
Trustpilot score	2.1 / 5 from 144 reviews	2.7 / 5 from 436 reviews
Fit: Retail shop	65	70
Fit: Restaurant or café	25	40
Fit: Service business	40	45
Fit: Agency or studio	55	20
Fit: Trades or contractor	20	25
Fit: Online store	85	75
Why people pick it	Full control, no platform fee Huge plugin ecosystem	Works with your current site No transaction fees
Where it falls short	You manage hosting and updates Costs spread across many vendors	Product caps on cheaper plans Less design control than a full platform
	Visit WooCommerce ↗	Visit Ecwid ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices