Campaign Monitor vs EmailOctopus

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • EmailOctopus costs less at 2,500 contacts.
  • Campaign Monitor fits agency or studio, online store.
  • EmailOctopus fits trades or contractor.
  • Campaign Monitor suits teams past ten people.
CompareCampaign MonitorMarigoldEmailOctopusEmailOctopus
In one linePolished email campaigns with a strong template editorLow-cost newsletters, free up to 2,500 subscribers
Starting priceFrom $11.70/moFree for 1 user
At 2,500 contacts$42.30/moFree
PlansUp to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contactsFree to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly
Pricing modelFree trialFree tier
Free trial30 days—
UsersUnlimited1 on free; unlimited on Pro
Both connect toNo shared connections on record.
Also connects toHubSpot CRM, ShopifyNone in our catalog
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPremier and upNone listed
Live chatNone listedPro and up
Support hoursWeb form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMTEmail: Every day, limited support on weekends
Incidents postedMarigold has a public status page. Status page3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page
Capterra score4.5 / 5 from 506 reviews4.8 / 5 from 657 reviews
Trustpilot score2.2 / 5 from 200 reviews4.8 / 5 from 338 reviews
Fit: Retail shop7070
Fit: Restaurant or café6570
Fit: Service business7578
Fit: Agency or studio8565
Fit: Trades or contractor5060
Fit: Online store7050
Why people pick it
  • Best-in-class template editor
  • Agency features for client accounts
  • Free up to 2,500 subscribers
  • Cheap Pro plan with unlimited users
Where it falls short
  • Automation less deep than rivals
  • Price climbs with list size
  • Free plan keeps branding and 30 days of reports
  • Most integrations go through Zapier
Visit Campaign Monitor Visit EmailOctopus

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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