Klaviyo vs EmailOctopus
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
EmailOctopus costs less at 2,500 contacts.- EmailOctopus fits restaurant or café, service business, agency or studio, trades or contractor.
Klaviyo fits online store.- Klaviyo suits teams past ten people.
| Compare | KlaviyoKlaviyo | EmailOctopusEmailOctopus |
|---|---|---|
| In one line | Email and SMS built around online store data | Low-cost newsletters, free up to 2,500 subscribers |
| Starting price | From $20/mo | Free for 1 user |
| At 2,500 contacts | $60/mo | Free |
| Plans | Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly) | Free to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly |
| Pricing model | Free tier | Free tier |
| Free trial | — | — |
| Users | Unlimited | 1 on free; unlimited on Pro |
| Both connect to | No shared connections on record. | |
| Also connects to | Shopify, Freshsales, Subbly, WooCommerce, BigCommerce, Square Online, Volusion, Shift4Shop +2 more350+ listed by the vendor | None in our catalog |
| Team size | Just me · 2–10 people · 11–50 people · 51–200 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | Every paid plan | Pro and up |
| Support hours | Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan | Email: Every day, limited support on weekends |
| Incidents posted | 11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page | 3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page |
| Capterra score | 4.6 / 5 from 539 reviews | 4.8 / 5 from 657 reviews |
| Trustpilot score | 1.6 / 5 from 370 reviews | 4.8 / 5 from 338 reviews |
| Fit: Retail shop | 65 | 70 |
| Fit: Restaurant or café | 40 | 70 |
| Fit: Service business | 40 | 78 |
| Fit: Agency or studio | 50 | 65 |
| Fit: Trades or contractor | 20 | 60 |
| Fit: Online store | 96 | 50 |
| Why people pick it |
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| Where it falls short |
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| Visit Klaviyo | Visit EmailOctopus | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
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