Mailchimp vs EmailOctopus
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
EmailOctopus costs less at 2,500 contacts.
Mailchimp fits retail shop, restaurant or café, online store.- Mailchimp suits teams past ten people.
| Compare | MailchimpIntuit | EmailOctopusEmailOctopus |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Low-cost newsletters, free up to 2,500 subscribers |
| Starting price | From $13/mo | Free for 1 user |
| At 2,500 contacts | $45/mo | Free |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Free to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly |
| Pricing model | Free tier | Free tier |
| Free trial | — | — |
| Users | 1 on free | 1 on free; unlimited on Pro |
| Both connect to | No shared connections on record. | |
| Also connects to | HubSpot CRM, Pipedrive, Shopify, Squarespace Commerce, Freshsales, Subbly, WooCommerce, BigCommerce +9 more | None in our catalog |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | None listed |
| Live chat | Essentials and up | Pro and up |
| Support hours | Email: 24/7 · Live chat: 24/7 | Email: Every day, limited support on weekends |
| Incidents posted | Intuit has a public status page. Status page | 3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page |
| Capterra score | Not listed | 4.8 / 5 from 657 reviews |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | 4.8 / 5 from 338 reviews |
| Fit: Retail shop | 85 | 70 |
| Fit: Restaurant or café | 85 | 70 |
| Fit: Service business | 75 | 78 |
| Fit: Agency or studio | 70 | 65 |
| Fit: Trades or contractor | 60 | 60 |
| Fit: Online store | 80 | 50 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit EmailOctopus | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
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