Mailchimp vs Campaign Monitor
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Campaign Monitor costs less at 2,500 contacts.
Mailchimp fits retail shop, restaurant or café, trades or contractor, online store.- Campaign Monitor fits agency or studio.
| Compare | MailchimpIntuit | Campaign MonitorMarigold |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Polished email campaigns with a strong template editor |
| Starting price | From $13/mo | From $11.70/mo |
| At 2,500 contacts | $45/mo | $42.30/mo |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Up to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contacts |
| Pricing model | Free tier | Free trial |
| Free trial | — | 30 days |
| Users | 1 on free | Unlimited |
| Both connect to | HubSpot CRM, Shopify | |
| Also connects to | Pipedrive, Squarespace Commerce, Freshsales, Subbly, WooCommerce, BigCommerce, Ecwid, Big Cartel +7 more | No others on record |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | Premier and up |
| Live chat | Essentials and up | None listed |
| Support hours | Email: 24/7 · Live chat: 24/7 | Web form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMT |
| Incidents posted | Intuit has a public status page. Status page | Marigold has a public status page. Status page |
| Capterra score | Not listed | 4.5 / 5 from 506 reviews |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | 2.2 / 5 from 200 reviews |
| Fit: Retail shop | 85 | 70 |
| Fit: Restaurant or café | 85 | 65 |
| Fit: Service business | 75 | 75 |
| Fit: Agency or studio | 70 | 85 |
| Fit: Trades or contractor | 60 | 50 |
| Fit: Online store | 80 | 70 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit Campaign Monitor | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
Campaign Monitor: partner link. We may earn a commission; it never affects rankings.
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