Freshmarketer vs EmailOctopus

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	FreshmarketerFreshworks	EmailOctopusEmailOctopus
In one line	Email and WhatsApp journeys tied to the Freshworks CRM	Low-cost newsletters, free up to 2,500 subscribers
Starting price	Free	Free for 1 user
At 2,500 contacts	Not listed	Free
Plans	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000	Free to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly
Pricing model	Free tier	Free tier
Free trial	21 days	—
Users	Unlimited	1 on free; unlimited on Pro
Both connect to	No shared connections on record.
Also connects to	Shopify, WooCommerce	None in our catalog
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	None listed
Live chat	None listed	Pro and up
Support hours	Not published	Email: Every day, limited support on weekends
Incidents posted	Freshworks has a public status page. Status page	3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page
Capterra score	4.4 / 5 from 25 reviews	4.8 / 5 from 657 reviews
Trustpilot score	Not listed	4.8 / 5 from 338 reviews
Fit: Retail shop	50	70
Fit: Restaurant or café	40	70
Fit: Service business	65	78
Fit: Agency or studio	65	65
Fit: Trades or contractor	40	60
Fit: Online store	72	50
Why people pick it	Journeys across email, SMS, WhatsApp Shared contacts with the CRM	Free up to 2,500 subscribers Cheap Pro plan with unlimited users
Where it falls short	Weak outside the Freshworks suite Price jumps quickly by contacts	Free plan keeps branding and 30 days of reports Most integrations go through Zapier
	Visit Freshmarketer ↗	Visit EmailOctopus ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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