Campaign Monitor vs Omnisend

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Campaign Monitor costs less at 2,500 contacts.
  • Campaign Monitor fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
  • Omnisend fits online store.
CompareCampaign MonitorMarigoldOmnisendOmnisend
In one linePolished email campaigns with a strong template editorEmail and SMS for online stores, free to 250 contacts
Starting priceFrom $11.70/moFree
At 2,500 contacts$42.30/mo$44/mo
PlansUp to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contactsFree to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD
Pricing modelFree trialFree tier
Free trial30 days—
UsersUnlimitedNot listed
Both connect toHubSpot CRM, Shopify
Also connects toNo others on recordWooCommerce, BigCommerce, Ecwid, Big Cartel, Shift4Shop310+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPremier and upNone listed
Live chatNone listedEvery plan
Support hoursWeb form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMTLive chat: 24/7 · Email: 24/7
Incidents postedMarigold has a public status page. Status page0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page
Capterra score4.5 / 5 from 506 reviews4.7 / 5 from 837 reviews
Trustpilot score2.2 / 5 from 200 reviews4.4 / 5 from 510 reviews
Fit: Retail shop7055
Fit: Restaurant or café6520
Fit: Service business7525
Fit: Agency or studio8535
Fit: Trades or contractor5010
Fit: Online store7092
Why people pick it
  • Best-in-class template editor
  • Agency features for client accounts
  • Free plan with every feature
  • Built around store and order data
Where it falls short
  • Automation less deep than rivals
  • Price climbs with list size
  • SMS always paid per message
  • Little use without an online store
Visit Campaign Monitor Visit Omnisend

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Campaign Monitor: partner link. We may earn a commission; it never affects rankings.

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