Campaign Monitor vs Freshmarketer

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Campaign Monitor fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
  • Freshmarketer: Journeys across email, SMS, WhatsApp.
CompareCampaign MonitorMarigoldFreshmarketerFreshworks
In one linePolished email campaigns with a strong template editorEmail and WhatsApp journeys tied to the Freshworks CRM
Starting priceFrom $11.70/moFree
At 2,500 contacts$42.30/moNot listed
PlansUp to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contactsFree (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000
Pricing modelFree trialFree tier
Free trial30 days21 days
UsersUnlimitedUnlimited
Both connect toShopify
Also connects toHubSpot CRMWooCommerce
Team sizeJust me · 2–10 people · 11–50 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPremier and upPlans not stated
Live chatNone listedNone listed
Support hoursWeb form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMTNot published
Incidents postedMarigold has a public status page. Status pageFreshworks has a public status page. Status page
Capterra score4.5 / 5 from 506 reviews4.4 / 5 from 25 reviews
Trustpilot score2.2 / 5 from 200 reviewsNot listed
Fit: Retail shop7050
Fit: Restaurant or café6540
Fit: Service business7565
Fit: Agency or studio8565
Fit: Trades or contractor5040
Fit: Online store7072
Why people pick it
  • Best-in-class template editor
  • Agency features for client accounts
  • Journeys across email, SMS, WhatsApp
  • Shared contacts with the CRM
Where it falls short
  • Automation less deep than rivals
  • Price climbs with list size
  • Weak outside the Freshworks suite
  • Price jumps quickly by contacts
Visit Campaign Monitor Visit Freshmarketer

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Campaign Monitor and Freshmarketer: partner links. We may earn a commission; it never affects rankings.

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