Campaign Monitor vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Campaign Monitor fits retail shop, restaurant or café, agency or studio, trades or contractor, online store.
  • Campaign Monitor suits teams past ten people.
  • Kit: Kit's own apps for Shopify and WooCommerce sync customers and purchases.
CompareCampaign MonitorMarigoldKitKit
In one linePolished email campaigns with a strong template editorEmail for creators, formerly ConvertKit, with a free plan
Starting priceFrom $11.70/moFrom $32.50/mo
At 2,500 contacts$42.30/moNot on record
PlansUp to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contactsFree plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing modelFree trialFree tier
Free trial30 days14 days
UsersUnlimitedNot listed
Both connect toShopify
Also connects toHubSpot CRMWooCommerce, Teachable, Shift4Shop
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPremier and upNot looked up yet
Live chatNone listedNot looked up yet
Support hoursWeb form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMTNot looked up yet
Incidents postedMarigold has a public status page. Status pageNot looked up yet
Capterra score4.5 / 5 from 506 reviewsNot listed
Trustpilot score2.2 / 5 from 200 reviewsNot listed
Fit: Retail shop7040
Fit: Restaurant or café6530
Fit: Service business7568
Fit: Agency or studio8562
Fit: Trades or contractor5025
Fit: Online store7060
Why people pick it
  • Best-in-class template editor
  • Agency features for client accounts
  • Kit's own apps for Shopify and WooCommerce sync customers and purchases
  • Tags, segments, and automated sequences
Where it falls short
  • Automation less deep than rivals
  • Price climbs with list size
  • Paid plans start at $39 a month billed monthly
  • Price rises with active subscribers
Visit Campaign Monitor Visit Kit

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Campaign Monitor and Kit: partner links. We may earn a commission; it never affects rankings.

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