Klaviyo vs Campaign Monitor

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	Campaign MonitorMarigold
In one line	Email and SMS built around online store data	Polished email campaigns with a strong template editor
Starting price	From $20/mo	From $11.70/mo
At 2,500 contacts	$60/mo	$42.30/mo
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	Up to 500 contacts: Lite $13/mo (2,500 sends), Essentials $31, Premier $171; 10% off yearly ($11.70/$27.90/$153.90); price rises with contacts (501-2,500: $47/$74/$182); Lite billed yearly: $11.70 to 500 contacts, $42.30 to 2,500, $67.50 to 5,000, $105.30 to 10,000; 30-day trial with 500 contacts
Pricing model	Free tier	Free trial
Free trial	—	30 days
Users	Unlimited	Unlimited
Both connect to	Shopify
Also connects to	Freshsales, Subbly, WooCommerce, BigCommerce, Square Online, Volusion, Shift4Shop, Apollo.io +1 more350+ listed by the vendor	HubSpot CRM
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Premier and up
Live chat	Every paid plan	None listed
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Web form: Mon-Fri 8 am to 5 pm CST/CDT, Mon-Fri 9 am to 5 pm AEST/AEDT, Mon-Fri 9 am to 5 pm BST/GMT
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	Marigold has a public status page. Status page
Capterra score	4.6 / 5 from 539 reviews	4.5 / 5 from 506 reviews
Trustpilot score	1.6 / 5 from 370 reviews	2.2 / 5 from 200 reviews
Fit: Retail shop	65	70
Fit: Restaurant or café	40	65
Fit: Service business	40	75
Fit: Agency or studio	50	85
Fit: Trades or contractor	20	50
Fit: Online store	96	70
Why people pick it	Best Shopify integration Revenue attribution built in	Best-in-class template editor Agency features for client accounts
Where it falls short	More than a café needs Pricing scales fast	Automation less deep than rivals Price climbs with list size
	Visit Klaviyo ↗	Visit Campaign Monitor ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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