EmailOctopus vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	EmailOctopusEmailOctopus	KitKit
In one line	Low-cost newsletters, free up to 2,500 subscribers	Email for creators, formerly ConvertKit, with a free plan
Starting price	Free for 1 user	From $32.50/mo
At 2,500 contacts	Free	Not on record
Plans	Free to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	1 on free; unlimited on Pro	Not listed
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Shopify, WooCommerce, Teachable, Shift4Shop
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Pro and up	Not looked up yet
Support hours	Email: Every day, limited support on weekends	Not looked up yet
Incidents posted	3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page	Not looked up yet
Capterra score	4.8 / 5 from 657 reviews	Not listed
Trustpilot score	4.8 / 5 from 338 reviews	Not listed
Fit: Retail shop	70	40
Fit: Restaurant or café	70	30
Fit: Service business	78	68
Fit: Agency or studio	65	62
Fit: Trades or contractor	60	25
Fit: Online store	50	60
Why people pick it	Free up to 2,500 subscribers Cheap Pro plan with unlimited users	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	Free plan keeps branding and 30 days of reports Most integrations go through Zapier	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit EmailOctopus ↗	Visit Kit ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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