Sender vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Sender fits retail shop, restaurant or café, trades or contractor, online store.
  • Kit: Kit's own apps for Shopify and WooCommerce sync customers and purchases.
CompareSenderSenderKitKit
In one lineCheap newsletters with a generous free planEmail for creators, formerly ConvertKit, with a free plan
Starting priceFreeFrom $32.50/mo
At 2,500 contactsFreeNot on record
PlansFree (2,500 subscribers, 15,000 emails/mo); Standard $9/mo at 500 subscribers, $39 at 5,000, $69 at 10,000 (monthly; yearly billing costs the same after a 30% first-year discount for new users); Professional from $15/mo monthly; 14-day Pro trialFree plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing modelFree tierFree tier
Free trial14 days14 days
UsersUnlimitedNot listed
Both connect toShopify, WooCommerce
Also connects toNo others on recordTeachable, Shift4Shop
Team sizeJust me · 2–10 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportEnterprise onlyNot looked up yet
Live chatEvery planNot looked up yet
Support hoursEmail: 24/7 · Live chat: 24/7Not looked up yet
Incidents postedWe found no public status page for Sender.Not looked up yet
Capterra score4.7 / 5 from 212 reviewsNot listed
Trustpilot score4.9 / 5 from 1,571 reviewsNot listed
Fit: Retail shop7240
Fit: Restaurant or café7230
Fit: Service business7568
Fit: Agency or studio6562
Fit: Trades or contractor6025
Fit: Online store7060
Why people pick it
  • Big free plan
  • Low paid prices
  • Kit's own apps for Shopify and WooCommerce sync customers and purchases
  • Tags, segments, and automated sequences
Where it falls short
  • Fewer integrations
  • Basic reporting
  • Paid plans start at $39 a month billed monthly
  • Price rises with active subscribers
Visit Sender Visit Kit

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Kit: partner link. We may earn a commission; it never affects rankings.

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