Klaviyo vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	KitKit
In one line	Email and SMS built around online store data	Email for creators, formerly ConvertKit, with a free plan
Starting price	From $20/mo	From $32.50/mo
At 2,500 contacts	$60/mo	Not on record
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	Unlimited	Not listed
Both connect to	Shopify, WooCommerce, Shift4Shop
Also connects to	Freshsales, Subbly, BigCommerce, Square Online, Volusion, Apollo.io, GoHighLevel350+ listed by the vendor	Teachable
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Every paid plan	Not looked up yet
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Not looked up yet
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	Not looked up yet
Capterra score	4.6 / 5 from 539 reviews	Not listed
Trustpilot score	1.6 / 5 from 370 reviews	Not listed
Fit: Retail shop	65	40
Fit: Restaurant or café	40	30
Fit: Service business	40	68
Fit: Agency or studio	50	62
Fit: Trades or contractor	20	25
Fit: Online store	96	60
Why people pick it	Best Shopify integration Revenue attribution built in	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	More than a café needs Pricing scales fast	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit Klaviyo ↗	Visit Kit ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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