ActiveCampaign vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ActiveCampaignActiveCampaign	KitKit
In one line	Email automation for businesses that follow up over weeks	Email for creators, formerly ConvertKit, with a free plan
Starting price	From $15/mo	From $32.50/mo
At 2,500 contacts	$39/mo	Not on record
Plans	At 1,000 contacts, billed yearly: Starter $15/mo (1 user, 5 actions per automation); Plus $49 (landing pages, unlimited actions); Pro $79 (3 users). Starter billed yearly rises to $39 at 2,500 contacts, $79 at 5,000, $149 at 10,000. Monthly $19/$59/$99	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free trial	Free tier
Free trial	14 days	14 days
Users	1 on Starter and Plus; 3 on Pro	Not listed
Both connect to	Shopify, WooCommerce, Teachable
Also connects to	HubSpot CRM, Pipedrive, Squarespace Commerce, BigCommerce1,059+ listed by the vendor	Shift4Shop
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	Not looked up yet
Live chat	Every paid plan	Not looked up yet
Support hours	Not published	Not looked up yet
Incidents posted	11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status page	Not looked up yet
Capterra score	4.6 / 5 from 2,571 reviews	Not listed
Trustpilot score	2.7 / 5 from 1,450 reviews	Not listed
Fit: Retail shop	65	40
Fit: Restaurant or café	55	30
Fit: Service business	82	68
Fit: Agency or studio	85	62
Fit: Trades or contractor	55	25
Fit: Online store	82	60
Why people pick it	Unlimited automation steps from Plus up Over 1,000 integrations	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	Starter caps automations at 5 actions and has no landing pages CRM pipelines and SMS cost extra	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit ActiveCampaign ↗	Visit Kit ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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