ActiveCampaign vs Sender

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Sender costs less at 2,500 contacts.
  • Sender fits restaurant or café.
  • ActiveCampaign fits agency or studio, online store.
  • ActiveCampaign suits teams past ten people.
CompareActiveCampaignActiveCampaignSenderSender
In one lineEmail automation for businesses that follow up over weeksCheap newsletters with a generous free plan
Starting priceFrom $15/moFree
At 2,500 contacts$39/moFree
PlansAt 1,000 contacts, billed yearly: Starter $15/mo (1 user, 5 actions per automation); Plus $49 (landing pages, unlimited actions); Pro $79 (3 users). Starter billed yearly rises to $39 at 2,500 contacts, $79 at 5,000, $149 at 10,000. Monthly $19/$59/$99Free (2,500 subscribers, 15,000 emails/mo); Standard $9/mo at 500 subscribers, $39 at 5,000, $69 at 10,000 (monthly; yearly billing costs the same after a 30% first-year discount for new users); Professional from $15/mo monthly; 14-day Pro trial
Pricing modelFree trialFree tier
Free trial14 days14 days
Users1 on Starter and Plus; 3 on ProUnlimited
Both connect toShopify, WooCommerce
Also connects toHubSpot CRM, Pipedrive, Squarespace Commerce, BigCommerce, Teachable1,059+ listed by the vendorNo others on record
Team size2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlans not statedEnterprise only
Live chatEvery paid planEvery plan
Support hoursNot publishedEmail: 24/7 · Live chat: 24/7
Incidents posted11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status pageWe found no public status page for Sender.
Capterra score4.6 / 5 from 2,571 reviews4.7 / 5 from 212 reviews
Trustpilot score2.7 / 5 from 1,450 reviews4.9 / 5 from 1,571 reviews
Fit: Retail shop6572
Fit: Restaurant or café5572
Fit: Service business8275
Fit: Agency or studio8565
Fit: Trades or contractor5560
Fit: Online store8270
Why people pick it
  • Unlimited automation steps from Plus up
  • Over 1,000 integrations
  • Big free plan
  • Low paid prices
Where it falls short
  • Starter caps automations at 5 actions and has no landing pages
  • CRM pipelines and SMS cost extra
  • Fewer integrations
  • Basic reporting
Visit ActiveCampaign Visit Sender

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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