Mailchimp vs Kit
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Mailchimp fits retail shop, restaurant or café, trades or contractor, online store.- Mailchimp suits teams past ten people.
Kit: Kit's own apps for Shopify and WooCommerce sync customers and purchases.
| Compare | MailchimpIntuit | KitKit |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Email for creators, formerly ConvertKit, with a free plan |
| Starting price | From $13/mo | From $32.50/mo |
| At 2,500 contacts | $45/mo | Not on record |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD |
| Pricing model | Free tier | Free tier |
| Free trial | — | 14 days |
| Users | 1 on free | Not listed |
| Both connect to | Shopify, WooCommerce, Shift4Shop, Teachable | |
| Also connects to | HubSpot CRM, Pipedrive, Squarespace Commerce, Freshsales, Subbly, BigCommerce, Ecwid, Big Cartel +5 more | No others on record |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | Not looked up yet |
| Live chat | Essentials and up | Not looked up yet |
| Support hours | Email: 24/7 · Live chat: 24/7 | Not looked up yet |
| Incidents posted | Intuit has a public status page. Status page | Not looked up yet |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | Not listed |
| Fit: Retail shop | 85 | 40 |
| Fit: Restaurant or café | 85 | 30 |
| Fit: Service business | 75 | 68 |
| Fit: Agency or studio | 70 | 62 |
| Fit: Trades or contractor | 60 | 25 |
| Fit: Online store | 80 | 60 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit Kit | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
Kit: partner link. We may earn a commission; it never affects rankings.
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