Mailchimp vs Sender

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	MailchimpIntuit	SenderSender
In one line	Newsletters and automations with a free tier	Cheap newsletters with a generous free plan
Starting price	From $13/mo	Free
At 2,500 contacts	$45/mo	Free
Plans	Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo	Free (2,500 subscribers, 15,000 emails/mo); Standard $9/mo at 500 subscribers, $39 at 5,000, $69 at 10,000 (monthly; yearly billing costs the same after a 30% first-year discount for new users); Professional from $15/mo monthly; 14-day Pro trial
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	1 on free	Unlimited
Both connect to	Shopify, WooCommerce
Also connects to	HubSpot CRM, Pipedrive, Squarespace Commerce, Freshsales, Subbly, BigCommerce, Ecwid, Big Cartel +7 more	No others on record
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Premium only	Enterprise only
Live chat	Essentials and up	Every plan
Support hours	Email: 24/7 · Live chat: 24/7	Email: 24/7 · Live chat: 24/7
Incidents posted	Intuit has a public status page. Status page	We found no public status page for Sender.
Capterra score	Not listed	4.7 / 5 from 212 reviews
Trustpilot score	2.5 / 5 from 1,554 reviews	4.9 / 5 from 1,571 reviews
Fit: Retail shop	85	72
Fit: Restaurant or café	85	72
Fit: Service business	75	75
Fit: Agency or studio	70	65
Fit: Trades or contractor	60	60
Fit: Online store	80	70
Why people pick it	Everyone knows it Templates and automations	Big free plan Low paid prices
Where it falls short	Pricing climbs with contacts Free plan has a badge	Fewer integrations Basic reporting
	Visit Mailchimp ↗	Visit Sender ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices