Omnisend vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	OmnisendOmnisend	KitKit
In one line	Email and SMS for online stores, free to 250 contacts	Email for creators, formerly ConvertKit, with a free plan
Starting price	Free	From $32.50/mo
At 2,500 contacts	$44/mo	Not on record
Plans	Free to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	Not listed	Not listed
Both connect to	Shopify, WooCommerce, Shift4Shop
Also connects to	HubSpot CRM, BigCommerce, Ecwid, Big Cartel310+ listed by the vendor	Teachable
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Every plan	Not looked up yet
Support hours	Live chat: 24/7 · Email: 24/7	Not looked up yet
Incidents posted	0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page	Not looked up yet
Capterra score	4.7 / 5 from 837 reviews	Not listed
Trustpilot score	4.4 / 5 from 510 reviews	Not listed
Fit: Retail shop	55	40
Fit: Restaurant or café	20	30
Fit: Service business	25	68
Fit: Agency or studio	35	62
Fit: Trades or contractor	10	25
Fit: Online store	92	60
Why people pick it	Free plan with every feature Built around store and order data	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	SMS always paid per message Little use without an online store	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit Omnisend ↗	Visit Kit ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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