Freshmarketer vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	FreshmarketerFreshworks	KitKit
In one line	Email and WhatsApp journeys tied to the Freshworks CRM	Email for creators, formerly ConvertKit, with a free plan
Starting price	Free	From $32.50/mo
At 2,500 contacts	Not listed	Not on record
Plans	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free tier	Free tier
Free trial	21 days	14 days
Users	Unlimited	Not listed
Both connect to	Shopify, WooCommerce
Also connects to	No others on record	Teachable, Shift4Shop
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	Not looked up yet
Live chat	None listed	Not looked up yet
Support hours	Not published	Not looked up yet
Incidents posted	Freshworks has a public status page. Status page	Not looked up yet
Capterra score	4.4 / 5 from 25 reviews	Not listed
Fit: Retail shop	50	40
Fit: Restaurant or café	40	30
Fit: Service business	65	68
Fit: Agency or studio	65	62
Fit: Trades or contractor	40	25
Fit: Online store	72	60
Why people pick it	Journeys across email, SMS, WhatsApp Shared contacts with the CRM	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	Weak outside the Freshworks suite Price jumps quickly by contacts	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit Freshmarketer ↗	Visit Kit ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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