Freshmarketer vs Sender

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	FreshmarketerFreshworks	SenderSender
In one line	Email and WhatsApp journeys tied to the Freshworks CRM	Cheap newsletters with a generous free plan
Starting price	Free	Free
At 2,500 contacts	Not listed	Free
Plans	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000	Free (2,500 subscribers, 15,000 emails/mo); Standard $9/mo at 500 subscribers, $39 at 5,000, $69 at 10,000 (monthly; yearly billing costs the same after a 30% first-year discount for new users); Professional from $15/mo monthly; 14-day Pro trial
Pricing model	Free tier	Free tier
Free trial	21 days	14 days
Users	Unlimited	Unlimited
Both connect to	Shopify, WooCommerce
Also connects to	No others on record	No others on record
Team size	2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	Enterprise only
Live chat	None listed	Every plan
Support hours	Not published	Email: 24/7 · Live chat: 24/7
Incidents posted	Freshworks has a public status page. Status page	We found no public status page for Sender.
Capterra score	4.4 / 5 from 25 reviews	4.7 / 5 from 212 reviews
Trustpilot score	Not listed	4.9 / 5 from 1,571 reviews
Fit: Retail shop	50	72
Fit: Restaurant or café	40	72
Fit: Service business	65	75
Fit: Agency or studio	65	65
Fit: Trades or contractor	40	60
Fit: Online store	72	70
Why people pick it	Journeys across email, SMS, WhatsApp Shared contacts with the CRM	Big free plan Low paid prices
Where it falls short	Weak outside the Freshworks suite Price jumps quickly by contacts	Fewer integrations Basic reporting
	Visit Freshmarketer ↗	Visit Sender ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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