Omnisend vs Sender

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Sender costs less at 2,500 contacts.
  • Sender fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
  • Omnisend fits online store.
  • Omnisend suits teams past ten people.
CompareOmnisendOmnisendSenderSender
In one lineEmail and SMS for online stores, free to 250 contactsCheap newsletters with a generous free plan
Starting priceFreeFree
At 2,500 contacts$44/moFree
PlansFree to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USDFree (2,500 subscribers, 15,000 emails/mo); Standard $9/mo at 500 subscribers, $39 at 5,000, $69 at 10,000 (monthly; yearly billing costs the same after a 30% first-year discount for new users); Professional from $15/mo monthly; 14-day Pro trial
Pricing modelFree tierFree tier
Free trial—14 days
UsersNot listedUnlimited
Both connect toShopify, WooCommerce
Also connects toHubSpot CRM, BigCommerce, Ecwid, Big Cartel, Shift4Shop310+ listed by the vendorNo others on record
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedEnterprise only
Live chatEvery planEvery plan
Support hoursLive chat: 24/7 · Email: 24/7Email: 24/7 · Live chat: 24/7
Incidents posted0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status pageWe found no public status page for Sender.
Capterra score4.7 / 5 from 837 reviews4.7 / 5 from 212 reviews
Trustpilot score4.4 / 5 from 510 reviews4.9 / 5 from 1,571 reviews
Fit: Retail shop5572
Fit: Restaurant or café2072
Fit: Service business2575
Fit: Agency or studio3565
Fit: Trades or contractor1060
Fit: Online store9270
Why people pick it
  • Free plan with every feature
  • Built around store and order data
  • Big free plan
  • Low paid prices
Where it falls short
  • SMS always paid per message
  • Little use without an online store
  • Fewer integrations
  • Basic reporting
Visit Omnisend Visit Sender

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

More comparisons with Omnisend or Sender

Mailchimp vs OmnisendMailchimp vs SenderKlaviyo vs OmnisendKlaviyo vs SenderCampaign Monitor vs OmnisendCampaign Monitor vs SenderSimpleTexting vs OmnisendSimpleTexting vs SenderHello Bar vs OmnisendHello Bar vs SenderFreshmarketer vs OmnisendFreshmarketer vs SenderMailerLite vs OmnisendMailerLite vs SenderConstant Contact vs OmnisendConstant Contact vs SenderActiveCampaign vs OmnisendActiveCampaign vs SenderOmnisend vs EmailOctopusOmnisend vs GetResponseOmnisend vs KitEmailOctopus vs SenderSender vs GetResponseSender vs Kit

Every email marketing comparison