Freshmarketer vs Omnisend

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	FreshmarketerFreshworks	OmnisendOmnisend
In one line	Email and WhatsApp journeys tied to the Freshworks CRM	Email and SMS for online stores, free to 250 contacts
Starting price	Free	Free
At 2,500 contacts	Not listed	$44/mo
Plans	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000	Free to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD
Pricing model	Free tier	Free tier
Free trial	21 days	—
Users	Unlimited	Not listed
Both connect to	Shopify, WooCommerce
Also connects to	No others on record	HubSpot CRM, BigCommerce, Ecwid, Big Cartel, Shift4Shop310+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	None listed
Live chat	None listed	Every plan
Support hours	Not published	Live chat: 24/7 · Email: 24/7
Incidents posted	Freshworks has a public status page. Status page	0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page
Capterra score	4.4 / 5 from 25 reviews	4.7 / 5 from 837 reviews
Trustpilot score	Not listed	4.4 / 5 from 510 reviews
Fit: Retail shop	50	55
Fit: Restaurant or café	40	20
Fit: Service business	65	25
Fit: Agency or studio	65	35
Fit: Trades or contractor	40	10
Fit: Online store	72	92
Why people pick it	Journeys across email, SMS, WhatsApp Shared contacts with the CRM	Free plan with every feature Built around store and order data
Where it falls short	Weak outside the Freshworks suite Price jumps quickly by contacts	SMS always paid per message Little use without an online store
	Visit Freshmarketer ↗	Visit Omnisend ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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