Mailchimp vs Freshmarketer
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Mailchimp fits retail shop, restaurant or café, service business, trades or contractor.
Freshmarketer: Journeys across email, SMS, WhatsApp.
| Compare | MailchimpIntuit | FreshmarketerFreshworks |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Email and WhatsApp journeys tied to the Freshworks CRM |
| Starting price | From $13/mo | Free |
| At 2,500 contacts | $45/mo | Not listed |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000 |
| Pricing model | Free tier | Free tier |
| Free trial | — | 21 days |
| Users | 1 on free | Unlimited |
| Both connect to | Shopify, WooCommerce | |
| Also connects to | HubSpot CRM, Pipedrive, Squarespace Commerce, Freshsales, Subbly, BigCommerce, Ecwid, Big Cartel +7 more | No others on record |
| Team size | Just me · 2–10 people · 11–50 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | Plans not stated |
| Live chat | Essentials and up | None listed |
| Support hours | Email: 24/7 · Live chat: 24/7 | Not published |
| Incidents posted | Intuit has a public status page. Status page | Freshworks has a public status page. Status page |
| Capterra score | Not listed | 4.4 / 5 from 25 reviews |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | Not listed |
| Fit: Retail shop | 85 | 50 |
| Fit: Restaurant or café | 85 | 40 |
| Fit: Service business | 75 | 65 |
| Fit: Agency or studio | 70 | 65 |
| Fit: Trades or contractor | 60 | 40 |
| Fit: Online store | 80 | 72 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit Freshmarketer | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
Freshmarketer: partner link. We may earn a commission; it never affects rankings.
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