Klaviyo vs Freshmarketer

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	FreshmarketerFreshworks
In one line	Email and SMS built around online store data	Email and WhatsApp journeys tied to the Freshworks CRM
Starting price	From $20/mo	Free
At 2,500 contacts	$60/mo	Not listed
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000
Pricing model	Free tier	Free tier
Free trial	—	21 days
Users	Unlimited	Unlimited
Both connect to	Shopify, WooCommerce
Also connects to	Freshsales, Subbly, BigCommerce, Square Online, Volusion, Shift4Shop, Apollo.io, GoHighLevel350+ listed by the vendor	No others on record
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	Every paid plan	None listed
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Not published
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	Freshworks has a public status page. Status page
Capterra score	4.6 / 5 from 539 reviews	4.4 / 5 from 25 reviews
Trustpilot score	1.6 / 5 from 370 reviews	Not listed
Fit: Retail shop	65	50
Fit: Restaurant or café	40	40
Fit: Service business	40	65
Fit: Agency or studio	50	65
Fit: Trades or contractor	20	40
Fit: Online store	96	72
Why people pick it	Best Shopify integration Revenue attribution built in	Journeys across email, SMS, WhatsApp Shared contacts with the CRM
Where it falls short	More than a café needs Pricing scales fast	Weak outside the Freshworks suite Price jumps quickly by contacts
	Visit Klaviyo ↗	Visit Freshmarketer ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Freshmarketer: partner link. We may earn a commission; it never affects rankings.