Freshmarketer vs ActiveCampaign

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	FreshmarketerFreshworks	ActiveCampaignActiveCampaign
In one line	Email and WhatsApp journeys tied to the Freshworks CRM	Email automation for businesses that follow up over weeks
Starting price	Free	From $15/mo
At 2,500 contacts	Not listed	$39/mo
Plans	Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000	At 1,000 contacts, billed yearly: Starter $15/mo (1 user, 5 actions per automation); Plus $49 (landing pages, unlimited actions); Pro $79 (3 users). Starter billed yearly rises to $39 at 2,500 contacts, $79 at 5,000, $149 at 10,000. Monthly $19/$59/$99
Pricing model	Free tier	Free trial
Free trial	21 days	14 days
Users	Unlimited	1 on Starter and Plus; 3 on Pro
Both connect to	Shopify, WooCommerce
Also connects to	No others on record	HubSpot CRM, Pipedrive, Squarespace Commerce, BigCommerce, Teachable1,059+ listed by the vendor
Team size	2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	Plans not stated
Live chat	None listed	Every paid plan
Support hours	Not published	Not published
Incidents posted	Freshworks has a public status page. Status page	11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status page
Capterra score	4.4 / 5 from 25 reviews	4.6 / 5 from 2,571 reviews
Trustpilot score	Not listed	2.7 / 5 from 1,450 reviews
Fit: Retail shop	50	65
Fit: Restaurant or café	40	55
Fit: Service business	65	82
Fit: Agency or studio	65	85
Fit: Trades or contractor	40	55
Fit: Online store	72	82
Why people pick it	Journeys across email, SMS, WhatsApp Shared contacts with the CRM	Unlimited automation steps from Plus up Over 1,000 integrations
Where it falls short	Weak outside the Freshworks suite Price jumps quickly by contacts	Starter caps automations at 5 actions and has no landing pages CRM pipelines and SMS cost extra
	Visit Freshmarketer ↗	Visit ActiveCampaign ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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