ActiveCampaign vs Omnisend

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ActiveCampaignActiveCampaign	OmnisendOmnisend
In one line	Email automation for businesses that follow up over weeks	Email and SMS for online stores, free to 250 contacts
Starting price	From $15/mo	Free
At 2,500 contacts	$39/mo	$44/mo
Plans	At 1,000 contacts, billed yearly: Starter $15/mo (1 user, 5 actions per automation); Plus $49 (landing pages, unlimited actions); Pro $79 (3 users). Starter billed yearly rises to $39 at 2,500 contacts, $79 at 5,000, $149 at 10,000. Monthly $19/$59/$99	Free to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	1 on Starter and Plus; 3 on Pro	Not listed
Both connect to	HubSpot CRM, Shopify, WooCommerce, BigCommerce
Also connects to	Pipedrive, Squarespace Commerce, Teachable1,059+ listed by the vendor	Ecwid, Big Cartel, Shift4Shop310+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	None listed
Live chat	Every paid plan	Every plan
Support hours	Not published	Live chat: 24/7 · Email: 24/7
Incidents posted	11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status page	0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page
Capterra score	4.6 / 5 from 2,571 reviews	4.7 / 5 from 837 reviews
Trustpilot score	2.7 / 5 from 1,450 reviews	4.4 / 5 from 510 reviews
Fit: Retail shop	65	55
Fit: Restaurant or café	55	20
Fit: Service business	82	25
Fit: Agency or studio	85	35
Fit: Trades or contractor	55	10
Fit: Online store	82	92
Why people pick it	Unlimited automation steps from Plus up Over 1,000 integrations	Free plan with every feature Built around store and order data
Where it falls short	Starter caps automations at 5 actions and has no landing pages CRM pipelines and SMS cost extra	SMS always paid per message Little use without an online store
	Visit ActiveCampaign ↗	Visit Omnisend ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices