Mailchimp vs Omnisend
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Omnisend costs less at 2,500 contacts.
Mailchimp fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.- Omnisend fits online store.
| Compare | MailchimpIntuit | OmnisendOmnisend |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Email and SMS for online stores, free to 250 contacts |
| Starting price | From $13/mo | Free |
| At 2,500 contacts | $45/mo | $44/mo |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Free to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD |
| Pricing model | Free tier | Free tier |
| Free trial | — | — |
| Users | 1 on free | Not listed |
| Both connect to | HubSpot CRM, Shopify, WooCommerce, BigCommerce, Ecwid, Big Cartel, Shift4Shop | |
| Also connects to | Pipedrive, Squarespace Commerce, Freshsales, Subbly, Square Online, Less Annoying CRM, Teachable, Apollo.io +2 more | No others on record310+ listed by the vendor |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | None listed |
| Live chat | Essentials and up | Every plan |
| Support hours | Email: 24/7 · Live chat: 24/7 | Live chat: 24/7 · Email: 24/7 |
| Incidents posted | Intuit has a public status page. Status page | 0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page |
| Capterra score | Not listed | 4.7 / 5 from 837 reviews |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | 4.4 / 5 from 510 reviews |
| Fit: Retail shop | 85 | 55 |
| Fit: Restaurant or café | 85 | 20 |
| Fit: Service business | 75 | 25 |
| Fit: Agency or studio | 70 | 35 |
| Fit: Trades or contractor | 60 | 10 |
| Fit: Online store | 80 | 92 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit Omnisend | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
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