Klaviyo vs Omnisend

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	OmnisendOmnisend
In one line	Email and SMS built around online store data	Email and SMS for online stores, free to 250 contacts
Starting price	From $20/mo	Free
At 2,500 contacts	$60/mo	$44/mo
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	Free to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD
Pricing model	Free tier	Free tier
Free trial	—	—
Users	Unlimited	Not listed
Both connect to	Shopify, WooCommerce, BigCommerce, Shift4Shop
Also connects to	Freshsales, Subbly, Square Online, Volusion, Apollo.io, GoHighLevel350+ listed by the vendor	HubSpot CRM, Ecwid, Big Cartel310+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every paid plan	Every plan
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Live chat: 24/7 · Email: 24/7
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page
Capterra score	4.6 / 5 from 539 reviews	4.7 / 5 from 837 reviews
Trustpilot score	1.6 / 5 from 370 reviews	4.4 / 5 from 510 reviews
Fit: Retail shop	65	55
Fit: Restaurant or café	40	20
Fit: Service business	40	25
Fit: Agency or studio	50	35
Fit: Trades or contractor	20	10
Fit: Online store	96	92
Why people pick it	Best Shopify integration Revenue attribution built in	Free plan with every feature Built around store and order data
Where it falls short	More than a café needs Pricing scales fast	SMS always paid per message Little use without an online store
	Visit Klaviyo ↗	Visit Omnisend ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices