Mailchimp vs Klaviyo
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Mailchimp costs less at 2,500 contacts.- Mailchimp fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
Klaviyo fits online store.
| Compare | MailchimpIntuit | KlaviyoKlaviyo |
|---|---|---|
| In one line | Newsletters and automations with a free tier | Email and SMS built around online store data |
| Starting price | From $13/mo | From $20/mo |
| At 2,500 contacts | $45/mo | $60/mo |
| Plans | Free to 250 contacts; Essentials $13/mo at 500 contacts, $26.50 at 1,000, $45 at 2,500, $75 at 5,000, $110 at 10,000 (monthly); Standard from $20/mo | Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly) |
| Pricing model | Free tier | Free tier |
| Free trial | — | — |
| Users | 1 on free | Unlimited |
| Both connect to | Shopify, Freshsales, Subbly, WooCommerce, BigCommerce, Square Online, Shift4Shop, Apollo.io +1 more | |
| Also connects to | HubSpot CRM, Pipedrive, Squarespace Commerce, Ecwid, Big Cartel, Less Annoying CRM, Teachable, Capsule CRM | Volusion350+ listed by the vendor |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people · 51–200 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Premium only | None listed |
| Live chat | Essentials and up | Every paid plan |
| Support hours | Email: 24/7 · Live chat: 24/7 | Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan |
| Incidents posted | Intuit has a public status page. Status page | 11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page |
| Capterra score | Not listed | 4.6 / 5 from 539 reviews |
| Trustpilot score | 2.5 / 5 from 1,554 reviews | 1.6 / 5 from 370 reviews |
| Fit: Retail shop | 85 | 65 |
| Fit: Restaurant or café | 85 | 40 |
| Fit: Service business | 75 | 40 |
| Fit: Agency or studio | 70 | 50 |
| Fit: Trades or contractor | 60 | 20 |
| Fit: Online store | 80 | 96 |
| Why people pick it |
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| Where it falls short |
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| Visit Mailchimp | Visit Klaviyo | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
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