Wati vs tawk.to

Two customer support tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • tawk.to costs less for a six-person team.
  • Wati fits retail shop, restaurant or café.
  • tawk.to fits agency or studio.
CompareWatiWatitawk.totawk.to
In one lineWhatsApp Business inbox, broadcasts, and botsFree live chat for your website
Starting priceFrom $59/moFree
Six-person team$158/mo$0/mo
PlansGrowth $59/mo billed yearly ($69 monthly; 3 users, no extra seats); Pro $119 ($149; 5 users, +$39/user); Business $279 ($349; 5 users, +$89/user); WhatsApp message fees extra; 7-day trialFree live chat, ticketing, and knowledge base with unlimited agents; add-ons per site: remove branding $29/mo, AI Assist from $29/mo; hired chat agents $1/hr
Pricing modelFree trialFree
Free trial7 days—
Users3 on Growth; 5 on Pro and BusinessUnlimited
IntegrationsShopify, WooCommerce, HubSpot, Zapier, Google SheetsWordPress, Shopify, Wix, Squarespace, WooCommerce
Team size2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatPro and upEvery plan
Support hoursEmail: 24x5 (Growth only), 24x7 (Pro and up) · Live chat: 24x7Live chat: 24/7
Incidents postedWati has a public status page. Status page0 incidents posted on tawk.to's status page in the 90 days to Oct 27, 2026. Status page
Capterra score4.6 / 5 from 207 reviews4.6 / 5 from 345 reviews
Trustpilot score3.0 / 5 from 273 reviews2.2 / 5 from 108 reviews
Fit: Retail shop7565
Fit: Restaurant or café6550
Fit: Service business8075
Fit: Agency or studio5570
Fit: Trades or contractor6560
Fit: Online store8582
Why people pick it
  • Official WhatsApp API
  • Broadcasts and automations
  • Free with unlimited agents
  • Installs on any site
Where it falls short
  • Meta conversation fees on top
  • WhatsApp only
  • tawk.to branding unless you pay
  • Basic reporting
Visit Wati Visit tawk.to

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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