Wati vs Zoho Desk

Two customer support tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WatiWati	Zoho DeskZoho
In one line	WhatsApp Business inbox, broadcasts, and bots	Help desk with a free plan and $7 agents
Starting price	From $59/mo	From $7/person
Six-person team	$158/mo	$42/mo
Plans	Growth $59/mo billed yearly ($69 monthly; 3 users, no extra seats); Pro $119 ($149; 5 users, +$39/user); Business $279 ($349; 5 users, +$89/user); WhatsApp message fees extra; 7-day trial	Free for 3 agents; per agent, billed yearly: Express $7 (up to 5 agents); Standard $14; Professional $23 (phone); Enterprise $40 (live chat). Monthly $9/$20/$35/$50
Pricing model	Free trial	Free tier
Free trial	7 days	15 days
Users	3 on Growth; 5 on Pro and Business	3 on free; up to 5 on Express
Integrations	Shopify, WooCommerce, HubSpot, Zapier, Google Sheets	Zoho CRM, Google Workspace, Slack, Salesforce, Jira, Microsoft Teams, Zapier (Standard and up)
Team size	2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every paid plan
Live chat	Pro and up	Professional and up
Support hours	Email: 24x5 (Growth only), 24x7 (Pro and up) · Live chat: 24x7	Email: 24/7 (every paid plan) · Phone: 8 hours x 5 days (Classic); 24 hours x 5 days (Premium support plan); 24 hours x 7 days (Enterprise support plan) · Live chat: standard business hours (Classic); 24 hours on weekdays (Premium support plan)
Incidents posted	Wati has a public status page. Status page	Zoho has a public status page. Status page
Capterra score	4.6 / 5 from 207 reviews	4.5 / 5 from 2,216 reviews
Trustpilot score	3.0 / 5 from 273 reviews	Not listed
Fit: Retail shop	75	65
Fit: Restaurant or café	65	45
Fit: Service business	80	80
Fit: Agency or studio	55	78
Fit: Trades or contractor	65	55
Fit: Online store	85	82
Why people pick it	Official WhatsApp API Broadcasts and automations	Free plan for 3 agents Express at $7 per agent billed yearly
Where it falls short	Meta conversation fees on top WhatsApp only	Most integrations start on Standard Live chat only on Enterprise
	Visit Wati ↗	Visit Zoho Desk ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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