Wati vs Front
Two customer support tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Front costs less for a six-person team.
Wati fits retail shop, restaurant or café, trades or contractor, online store.- Front fits agency or studio.
| Compare | WatiWati | FrontFront |
|---|---|---|
| In one line | WhatsApp Business inbox, broadcasts, and bots | Shared team inbox for email and chat, from $25 a seat |
| Starting price | From $59/mo | From $25/person |
| Six-person team | $158/mo | $150/mo |
| Plans | Growth $59/mo billed yearly ($69 monthly; 3 users, no extra seats); Pro $119 ($149; 5 users, +$39/user); Business $279 ($349; 5 users, +$89/user); WhatsApp message fees extra; 7-day trial | Per seat, billed yearly: Starter $25 ($35 monthly, up to 10 seats); Professional $65 ($85, up to 50 seats, omnichannel); Enterprise $105 (yearly only); Copilot add-on $20/seat; 14-day trial |
| Pricing model | Free trial | Free trial |
| Free trial | 7 days | 14 days |
| Users | 3 on Growth; 5 on Pro and Business | Up to 10 on Starter |
| Integrations | Shopify, WooCommerce, HubSpot, Zapier, Google Sheets | Gmail, Outlook, Salesforce, HubSpot, Slack, Shopify |
| Team size | 2–10 people · 11–50 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | Not looked up yet |
| Live chat | Pro and up | Plans not stated |
| Support hours | Email: 24x5 (Growth only), 24x7 (Pro and up) · Live chat: 24x7 | Not published |
| Incidents posted | Wati has a public status page. Status page | 7 incidents posted on Front's status page, which covers all Front products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Front. Status page |
| Capterra score | 4.6 / 5 from 207 reviews | 4.5 / 5 from 293 reviews |
| Trustpilot score | 3.0 / 5 from 273 reviews | 1.8 / 5 from 297 reviews |
| Fit: Retail shop | 75 | 40 |
| Fit: Restaurant or café | 65 | 25 |
| Fit: Service business | 80 | 78 |
| Fit: Agency or studio | 55 | 88 |
| Fit: Trades or contractor | 65 | 45 |
| Fit: Online store | 85 | 75 |
| Why people pick it |
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| Where it falls short |
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| Visit Wati | Visit Front |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
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