Close vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Close costs less for a six-person team.
  • Keap fits retail shop, online store.
  • Close fits agency or studio.
CompareCloseCloseKeapKeap
In one lineCRM with calling, SMS, and email sequences built inCRM with email automation, invoices and payments, formerly Infusionsoft
Starting priceFrom $35/personFrom $299/mo + $39/extra person
Six-person team$210/mo$455/mo
PlansSolo $9/user/mo (1 user); Essentials $35/user/mo; Growth $99/user/mo; Scale $139/user/mo, billed annually (monthly $19/$49/$109/$149)One plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing modelFree trialFree trial
Free trial14 days14 days
UsersPer user2 users included; extra users $39/mo each
Both connect toNo shared connections on record.
Also connects toNone in our catalog100+ listed by the vendorNot looked up yet5,000+ listed by the vendor
Team size2–10 people · 11–50 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedEvery plan
Live chatNone listedEvery plan
Support hoursNot publishedPhone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents posted3 incidents posted on Close's status page in the 90 days to Oct 27, 2026; 3 marked major or critical by Close. Status page0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score4.7 / 5 from 164 reviewsNot listed
Trustpilot score4.5 / 5 from 75 reviewsNot listed
Fit: Retail shop2035
Fit: Restaurant or café1015
Fit: Service business8080
Fit: Agency or studio9065
Fit: Trades or contractor5550
Fit: Online store4055
Why people pick it
  • Dialer and sequences included
  • Fast, keyboard-friendly interface
  • Email, automation, pipeline, invoices and payments in one plan
  • 24/7 chat, U.S. phone support and a success manager included
Where it falls short
  • Cheapest plan is one user only
  • Overkill if you do not sell by phone
  • $299/mo for 2 users plus a required $500 setup package
  • Texting and Keap's own payments are U.S. only
Visit Close Visit Keap

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Close and Keap: partner links. We may earn a commission; it never affects rankings.

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