Pipedrive vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Pipedrive costs less for a six-person team.
  • Pipedrive fits agency or studio, trades or contractor.
  • Keap: Email, automation, pipeline, invoices and payments in one plan.
ComparePipedrivePipedriveKeapKeap
In one lineSales pipeline CRM for small teams that close dealsCRM with email automation, invoices and payments, formerly Infusionsoft
Starting priceFrom $14/personFrom $299/mo + $39/extra person
Six-person team$84/mo$455/mo
PlansLite $14/mo per seat; Growth $39; Premium $59; Ultimate $79, billed annuallyOne plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing modelFree trialFree trial
Free trial14 days14 days
UsersPer seat2 users included; extra users $39/mo each
Both connect toNo shared connections on record.
Also connects toMailchimp, ActiveCampaign500+ listed by the vendorNot looked up yet5,000+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPremium and upEvery plan
Live chatEvery planEvery plan
Support hoursLive chat: 24/7 · Phone: Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (English), Extended hours, Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (Ultimate only)Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents postedPipedrive has a public status page. Status page0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score4.5 / 5 from 3,064 reviewsNot listed
Trustpilot score4.4 / 5 from 3,470 reviewsNot listed
Fit: Retail shop3035
Fit: Restaurant or café1515
Fit: Service business8080
Fit: Agency or studio8565
Fit: Trades or contractor7050
Fit: Online store5055
Why people pick it
  • Clear pipeline view
  • Fair per-seat price
  • Email, automation, pipeline, invoices and payments in one plan
  • 24/7 chat, U.S. phone support and a success manager included
Where it falls short
  • Light on marketing features
  • $299/mo for 2 users plus a required $500 setup package
  • Texting and Keap's own payments are U.S. only
Visit Pipedrive Visit Keap

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Pipedrive and Keap: partner links. We may earn a commission; it never affects rankings.

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