Apollo.io vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Apollo.ioApollo.io	KeapKeap
In one line	B2B contact database with email sequences and a CRM built in	CRM with email automation, invoices and payments, formerly Infusionsoft
Starting price	From $49/person	From $299/mo + $39/extra person
Six-person team	$294/mo	$455/mo
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	One plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing model	Free tier	Free trial
Free trial	14 days	14 days
Users	Per seat	2 users included; extra users $39/mo each
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo200+ listed by the vendor	Not looked up yet5,000+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	Every plan
Live chat	Every plan	Every plan
Support hours	Not published	Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents posted	Apollo.io has a public status page. Status page	0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Fit: Retail shop	20	35
Fit: Restaurant or café	10	15
Fit: Service business	55	80
Fit: Agency or studio	72	65
Fit: Trades or contractor	35	50
Fit: Online store	30	55
Why people pick it	Lead database built in Free plan to start	Email, automation, pipeline, invoices and payments in one plan 24/7 chat, U.S. phone support and a success manager included
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	$299/mo for 2 users plus a required $500 setup package Texting and Keap's own payments are U.S. only
	Visit Apollo.io ↗	Visit Keap ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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