HubSpot CRM vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • HubSpot CRM costs less for a six-person team.
  • HubSpot CRM fits retail shop, restaurant or café, agency or studio, trades or contractor, online store.
  • Keap: Email, automation, pipeline, invoices and payments in one plan.
CompareHubSpot CRMHubSpotKeapKeap
In one lineFree CRM that grows into a marketing suiteCRM with email automation, invoices and payments, formerly Infusionsoft
Starting priceFrom $15/personFrom $299/mo + $39/extra person
Six-person team$90/mo$455/mo
PlansFree CRM; Starter Customer Platform $15/mo per seatOne plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing modelFree tierFree trial
Free trial—14 days
UsersUnlimited on free2 users included; extra users $39/mo each
Both connect toNo shared connections on record.
Also connects toMailchimp, Campaign Monitor, Hello Bar, MailerLite, Constant Contact, ActiveCampaign, Omnisend1,500+ listed by the vendorNot looked up yet5,000+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 people · 51–200 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportProfessional and upEvery plan
Live chatStarter and upEvery plan
Support hoursLive chat: always on (whenever you need it) · Email: always on (whenever you need it)Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents posted11 incidents posted on HubSpot's status page, which covers all HubSpot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by HubSpot. Status page0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score4.5 / 5 from 4,491 reviewsNot listed
Fit: Retail shop5535
Fit: Restaurant or café3515
Fit: Service business8580
Fit: Agency or studio9265
Fit: Trades or contractor6050
Fit: Online store7555
Why people pick it
  • Free plan is real
  • Marketing and sales in one place
  • Email, automation, pipeline, invoices and payments in one plan
  • 24/7 chat, U.S. phone support and a success manager included
Where it falls short
  • Paid tiers get expensive quickly
  • $299/mo for 2 users plus a required $500 setup package
  • Texting and Keap's own payments are U.S. only
Visit HubSpot CRM Visit Keap

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Keap: partner link. We may earn a commission; it never affects rankings.

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