folk vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • folk costs less for a six-person team.
  • Keap fits retail shop, service business, trades or contractor, online store.
  • folk fits agency or studio.
  • Keap suits teams past ten people.
ComparefolkfolkKeapKeap
In one lineLightweight CRM that lives in your inbox and LinkedInCRM with email automation, invoices and payments, formerly Infusionsoft
Starting priceFrom $24/personFrom $299/mo + $39/extra person
Six-person team$144/mo$455/mo
PlansPer member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment onlyOne plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing modelFree trialFree trial
Free trial14 days14 days
UsersPer member2 users included; extra users $39/mo each
Both connect toNo shared connections on record.
Also connects toNone in our catalog5,000+ listed by the vendorNot looked up yet5,000+ listed by the vendor
Team sizeJust me · 2–10 people2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedEvery plan
Live chatEvery planEvery plan
Support hoursNot publishedPhone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents postedFolk has a public status page. Status page0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Fit: Retail shop2535
Fit: Restaurant or café1515
Fit: Service business6580
Fit: Agency or studio7865
Fit: Trades or contractor3550
Fit: Online store3055
Why people pick it
  • Works from your inbox and LinkedIn
  • Unlimited contacts
  • Email, automation, pipeline, invoices and payments in one plan
  • 24/7 chat, U.S. phone support and a success manager included
Where it falls short
  • No free plan
  • Deals and reports need Premium
  • $299/mo for 2 users plus a required $500 setup package
  • Texting and Keap's own payments are U.S. only
Visit folk Visit Keap

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

folk and Keap: partner links. We may earn a commission; it never affects rankings.

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