folk vs Keap
Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
folk costs less for a six-person team.
Keap fits retail shop, service business, trades or contractor, online store.
folk fits agency or studio.
Keap suits teams past ten people.
| Compare | ||
|---|---|---|
| In one line | Lightweight CRM that lives in your inbox and LinkedIn | CRM with email automation, invoices and payments, formerly Infusionsoft |
| Starting price | From $24/person | From $299/mo + $39/extra person |
| Six-person team | $144/mo | $455/mo |
| Plans | Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only | One plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts) |
| Pricing model | Free trial | Free trial |
| Free trial | 14 days | 14 days |
| Users | Per member | 2 users included; extra users $39/mo each |
| Both connect to | No shared connections on record. | |
| Also connects to | None in our catalog5,000+ listed by the vendor | Not looked up yet5,000+ listed by the vendor |
| Team size | Just me · 2–10 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | Every plan |
| Live chat | Every plan | Every plan |
| Support hours | Not published | Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app |
| Incidents posted | Folk has a public status page. Status page | 0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page |
| Fit: Retail shop | 25 | 35 |
| Fit: Restaurant or café | 15 | 15 |
| Fit: Service business | 65 | 80 |
| Fit: Agency or studio | 78 | 65 |
| Fit: Trades or contractor | 35 | 50 |
| Fit: Online store | 30 | 55 |
| Why people pick it |
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| Where it falls short |
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| Visit folk | Visit Keap | |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
folk and Keap: partner links. We may earn a commission; it never affects rankings.
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