Close vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	CloseClose	Apollo.ioApollo.io
In one line	CRM with calling, SMS, and email sequences built in	B2B contact database with email sequences and a CRM built in
Starting price	From $35/person	From $49/person
Six-person team	$210/mo	$294/mo
Plans	Solo $9/user/mo (1 user); Essentials $35/user/mo; Growth $99/user/mo; Scale $139/user/mo, billed annually (monthly $19/$49/$109/$149)	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing model	Free trial	Free tier
Free trial	14 days	14 days
Users	Per user	Per seat
Both connect to	No shared connections on record.
Also connects to	None in our catalog100+ listed by the vendor	Mailchimp, Klaviyo200+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every paid plan
Live chat	None listed	Every plan
Support hours	Not published	Not published
Incidents posted	3 incidents posted on Close's status page in the 90 days to Oct 27, 2026; 3 marked major or critical by Close. Status page	Apollo.io has a public status page. Status page
Capterra score	4.7 / 5 from 164 reviews	Not listed
Trustpilot score	4.5 / 5 from 75 reviews	Not listed
Fit: Retail shop	20	20
Fit: Restaurant or café	10	10
Fit: Service business	80	55
Fit: Agency or studio	90	72
Fit: Trades or contractor	55	35
Fit: Online store	40	30
Why people pick it	Dialer and sequences included Fast, keyboard-friendly interface	Lead database built in Free plan to start
Where it falls short	Cheapest plan is one user only Overkill if you do not sell by phone	Credits run out and don't roll over Overkill for a simple customer list
	Visit Close ↗	Visit Apollo.io ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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