Close vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	CloseClose	GoHighLevelHighLevel
In one line	CRM with calling, SMS, and email sequences built in	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $35/person	From $80.83/mo
Six-person team	$210/mo	$80.83/mo
Plans	Solo $9/user/mo (1 user); Essentials $35/user/mo; Growth $99/user/mo; Scale $139/user/mo, billed annually (monthly $19/$49/$109/$149)	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Per user	Unlimited users on every plan
Both connect to	No shared connections on record.
Also connects to	None in our catalog100+ listed by the vendor	Mailchimp, Klaviyo500+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan
Live chat	None listed	Every plan
Support hours	Not published	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	3 incidents posted on Close's status page in the 90 days to Oct 27, 2026; 3 marked major or critical by Close. Status page	HighLevel has a public status page. Status page
Capterra score	4.7 / 5 from 164 reviews	Not listed
Trustpilot score	4.5 / 5 from 75 reviews	Not listed
Fit: Retail shop	20	35
Fit: Restaurant or café	10	30
Fit: Service business	80	75
Fit: Agency or studio	90	95
Fit: Trades or contractor	55	60
Fit: Online store	40	45
Why people pick it	Dialer and sequences included Fast, keyboard-friendly interface	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Cheapest plan is one user only Overkill if you do not sell by phone	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Close ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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