Keap vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KeapKeap	GoHighLevelHighLevel
In one line	CRM with email automation, invoices and payments, formerly Infusionsoft	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $299/mo + $39/extra person	From $80.83/mo
Six-person team	$455/mo	$80.83/mo
Plans	One plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	2 users included; extra users $39/mo each	Unlimited users on every plan
Both connect to	No shared connections on record.
Also connects to	Not looked up yet5,000+ listed by the vendor	Mailchimp, Klaviyo500+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every plan	Every plan
Live chat	Every plan	Every plan
Support hours	Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page	HighLevel has a public status page. Status page
Fit: Retail shop	35	35
Fit: Restaurant or café	15	30
Fit: Service business	80	75
Fit: Agency or studio	65	95
Fit: Trades or contractor	50	60
Fit: Online store	55	45
Why people pick it	Email, automation, pipeline, invoices and payments in one plan 24/7 chat, U.S. phone support and a success manager included	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	$299/mo for 2 users plus a required $500 setup package Texting and Keap's own payments are U.S. only	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Keap ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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