Close vs Instantly

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	CloseClose	InstantlyInstantly
In one line	CRM with calling, SMS, and email sequences built in	Cold email at volume with inbox rotation and warm-up
Starting price	From $35/person	From $37.60/mo
Six-person team	$210/mo	Not listed
Plans	Solo $9/user/mo (1 user); Essentials $35/user/mo; Growth $99/user/mo; Scale $139/user/mo, billed annually (monthly $19/$49/$109/$149)	Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately
Pricing model	Free trial	Paid
Free trial	14 days	—
Users	Per user	Unlimited sending accounts
Both connect to	No shared connections on record.
Also connects to	None in our catalog100+ listed by the vendor	None in our catalog
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Every paid plan; Hypergrowth and up
Support hours	Not published	Not published
Incidents posted	3 incidents posted on Close's status page in the 90 days to Oct 27, 2026; 3 marked major or critical by Close. Status page	We found no public status page for Instantly.
Capterra score	4.7 / 5 from 164 reviews	See reviews on Capterra
Trustpilot score	4.5 / 5 from 75 reviews	See reviews on Trustpilot
Fit: Retail shop	20	5
Fit: Restaurant or café	10	5
Fit: Service business	80	55
Fit: Agency or studio	90	88
Fit: Trades or contractor	55	30
Fit: Online store	40	25
Why people pick it	Dialer and sequences included Fast, keyboard-friendly interface	Unlimited sending accounts on every plan Built-in warm-up
Where it falls short	Cheapest plan is one user only Overkill if you do not sell by phone	Only useful for cold outbound Lead data costs extra
	Visit Close ↗	Visit Instantly ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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