Instantly vs Keap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstantlyInstantly	KeapKeap
In one line	Cold email at volume with inbox rotation and warm-up	CRM with email automation, invoices and payments, formerly Infusionsoft
Starting price	From $37.60/mo	From $299/mo + $39/extra person
Six-person team	Not listed	$455/mo
Plans	Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately	One plan with all features: $299/mo billed monthly, includes 2 users and 1,500 contacts; extra users $39/mo each; more contacts cost extra in tiers; required one-time implementation package $500 (listed down from $1,500); annual contracts exist but no annual price is published ($299 early termination fee); text marketing Tier 1 (500 texts, 100 minutes) included, higher tiers $24 to $279/mo, U.S. only; 14-day free trial, no card (25 emails, no payments or texts)
Pricing model	Paid	Free trial
Free trial	—	14 days
Users	Unlimited sending accounts	2 users included; extra users $39/mo each
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Not looked up yet5,000+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan
Live chat	Every paid plan; Hypergrowth and up	Every plan
Support hours	Not published	Phone: Monday to Friday, 6am to 6pm Mountain Standard Time, UK line Monday to Saturday, 1pm to 2am London time, Australia line Monday to Saturday, 11pm to 12pm Sydney time · Live chat: 24/7 inside the Keap app
Incidents posted	We found no public status page for Instantly.	0 incidents posted on Keap's status page, which covers all Keap products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	See reviews on Capterra	Not listed
Trustpilot score	See reviews on Trustpilot	Not listed
Fit: Retail shop	5	35
Fit: Restaurant or café	5	15
Fit: Service business	55	80
Fit: Agency or studio	88	65
Fit: Trades or contractor	30	50
Fit: Online store	25	55
Why people pick it	Unlimited sending accounts on every plan Built-in warm-up	Email, automation, pipeline, invoices and payments in one plan 24/7 chat, U.S. phone support and a success manager included
Where it falls short	Only useful for cold outbound Lead data costs extra	$299/mo for 2 users plus a required $500 setup package Texting and Keap's own payments are U.S. only
	Visit Instantly ↗	Visit Keap ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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