GoHighLevel vs Claap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	GoHighLevelHighLevel	Claaplempire
In one line	All-in-one CRM, funnels, texting and reviews, built for agencies	Records sales calls and sends structured notes to your CRM
Starting price	From $80.83/mo	From $32/person
Six-person team	$80.83/mo	$192/mo
Plans	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts	Per recording license; teammates who only watch use free Basic licenses in the same workspace. Basic free (10 videos per user, 300 min total, basic AI summary); billed yearly: Pro $32/license/mo ($40 monthly; unlimited recordings, 1,000 min/mo, 500 AI credits); Business $60/license/mo ($75 monthly; unlimited recording time, 1,000 AI credits, CRM auto-complete, coaching, Zapier); Enterprise custom (SSO, API, dedicated account manager); yearly saves 20%
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	Unlimited users on every plan	Per recording license; free Basic for viewers
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo500+ listed by the vendor	None in our catalog20+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every plan	None listed
Live chat	Every plan	Every plan
Support hours	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins	Not published
Incidents posted	HighLevel has a public status page. Status page	We found no public status page for lempire.
Fit: Retail shop	35	5
Fit: Restaurant or café	30	5
Fit: Service business	75	50
Fit: Agency or studio	95	70
Fit: Trades or contractor	60	15
Fit: Online store	45	20
Why people pick it	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login	Fills CRM notes from recorded calls Free licenses for teammates who only watch
Where it falls short	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need	CRM auto-complete and Zapier need Business at $60 Built for sales calls, little use outside sales
	Visit GoHighLevel ↗	Visit Claap ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

GoHighLevel and Claap: partner links. We may earn a commission; it never affects rankings.