HubSpot CRM vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	HubSpot CRMHubSpot	GoHighLevelHighLevel
In one line	Free CRM that grows into a marketing suite	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $15/person	From $80.83/mo
Six-person team	$90/mo	$80.83/mo
Plans	Free CRM; Starter Customer Platform $15/mo per seat	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Unlimited on free	Unlimited users on every plan
Both connect to	Mailchimp
Also connects to	Campaign Monitor, Hello Bar, MailerLite, Constant Contact, ActiveCampaign, Omnisend1,500+ listed by the vendor	Klaviyo500+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Professional and up	Every plan
Live chat	Starter and up	Every plan
Support hours	Live chat: always on (whenever you need it) · Email: always on (whenever you need it)	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	11 incidents posted on HubSpot's status page, which covers all HubSpot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by HubSpot. Status page	HighLevel has a public status page. Status page
Capterra score	4.5 / 5 from 4,491 reviews	Not listed
Fit: Retail shop	55	35
Fit: Restaurant or café	35	30
Fit: Service business	85	75
Fit: Agency or studio	92	95
Fit: Trades or contractor	60	60
Fit: Online store	75	45
Why people pick it	Free plan is real Marketing and sales in one place	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Paid tiers get expensive quickly	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit HubSpot CRM ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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