Instantly vs Claap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Instantly fits agency or studio, trades or contractor.
  • Claap: Fills CRM notes from recorded calls.
CompareInstantlyInstantlyClaaplempire
In one lineCold email at volume with inbox rotation and warm-upRecords sales calls and sends structured notes to your CRM
Starting priceFrom $37.60/moFrom $32/person
Six-person teamNot listed$192/mo
PlansGrowth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separatelyPer recording license; teammates who only watch use free Basic licenses in the same workspace. Basic free (10 videos per user, 300 min total, basic AI summary); billed yearly: Pro $32/license/mo ($40 monthly; unlimited recordings, 1,000 min/mo, 500 AI credits); Business $60/license/mo ($75 monthly; unlimited recording time, 1,000 AI credits, CRM auto-complete, coaching, Zapier); Enterprise custom (SSO, API, dedicated account manager); yearly saves 20%
Pricing modelPaidFree tier
Free trial——
UsersUnlimited sending accountsPer recording license; free Basic for viewers
Both connect toNo shared connections on record.
Also connects toNone in our catalogNone in our catalog20+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatEvery paid plan; Hypergrowth and upEvery plan
Support hoursNot publishedNot published
Incidents postedWe found no public status page for Instantly.We found no public status page for lempire.
Capterra scoreSee reviews on CapterraNot listed
Trustpilot scoreSee reviews on TrustpilotNot listed
Fit: Retail shop55
Fit: Restaurant or café55
Fit: Service business5550
Fit: Agency or studio8870
Fit: Trades or contractor3015
Fit: Online store2520
Why people pick it
  • Unlimited sending accounts on every plan
  • Built-in warm-up
  • Fills CRM notes from recorded calls
  • Free licenses for teammates who only watch
Where it falls short
  • Only useful for cold outbound
  • Lead data costs extra
  • CRM auto-complete and Zapier need Business at $60
  • Built for sales calls, little use outside sales
Visit Instantly Visit Claap

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Instantly and Claap: partner links. We may earn a commission; it never affects rankings.

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