Apollo.io vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Apollo.ioApollo.io	GoHighLevelHighLevel
In one line	B2B contact database with email sequences and a CRM built in	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $49/person	From $80.83/mo
Six-person team	$294/mo	$80.83/mo
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free tier	Free trial
Free trial	14 days	14 days
Users	Per seat	Unlimited users on every plan
Both connect to	Mailchimp, Klaviyo
Also connects to	No others on record200+ listed by the vendor	No others on record500+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	Every plan
Live chat	Every plan	Every plan
Support hours	Not published	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	Apollo.io has a public status page. Status page	HighLevel has a public status page. Status page
Fit: Retail shop	20	35
Fit: Restaurant or café	10	30
Fit: Service business	55	75
Fit: Agency or studio	72	95
Fit: Trades or contractor	35	60
Fit: Online store	30	45
Why people pick it	Lead database built in Free plan to start	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Apollo.io ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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