Instantly vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstantlyInstantly	GoHighLevelHighLevel
In one line	Cold email at volume with inbox rotation and warm-up	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $37.60/mo	From $80.83/mo
Six-person team	Not listed	$80.83/mo
Plans	Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Paid	Free trial
Free trial	—	14 days
Users	Unlimited sending accounts	Unlimited users on every plan
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo500+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan
Live chat	Every paid plan; Hypergrowth and up	Every plan
Support hours	Not published	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	We found no public status page for Instantly.	HighLevel has a public status page. Status page
Capterra score	See reviews on Capterra	Not listed
Trustpilot score	See reviews on Trustpilot	Not listed
Fit: Retail shop	5	35
Fit: Restaurant or café	5	30
Fit: Service business	55	75
Fit: Agency or studio	88	95
Fit: Trades or contractor	30	60
Fit: Online store	25	45
Why people pick it	Unlimited sending accounts on every plan Built-in warm-up	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Only useful for cold outbound Lead data costs extra	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Instantly ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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