Apollo.io vs Claap

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Apollo.ioApollo.io	Claaplempire
In one line	B2B contact database with email sequences and a CRM built in	Records sales calls and sends structured notes to your CRM
Starting price	From $49/person	From $32/person
Six-person team	$294/mo	$192/mo
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	Per recording license; teammates who only watch use free Basic licenses in the same workspace. Basic free (10 videos per user, 300 min total, basic AI summary); billed yearly: Pro $32/license/mo ($40 monthly; unlimited recordings, 1,000 min/mo, 500 AI credits); Business $60/license/mo ($75 monthly; unlimited recording time, 1,000 AI credits, CRM auto-complete, coaching, Zapier); Enterprise custom (SSO, API, dedicated account manager); yearly saves 20%
Pricing model	Free tier	Free tier
Free trial	14 days	—
Users	Per seat	Per recording license; free Basic for viewers
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo200+ listed by the vendor	None in our catalog20+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	None listed
Live chat	Every plan	Every plan
Support hours	Not published	Not published
Incidents posted	Apollo.io has a public status page. Status page	We found no public status page for lempire.
Fit: Retail shop	20	5
Fit: Restaurant or café	10	5
Fit: Service business	55	50
Fit: Agency or studio	72	70
Fit: Trades or contractor	35	15
Fit: Online store	30	20
Why people pick it	Lead database built in Free plan to start	Fills CRM notes from recorded calls Free licenses for teammates who only watch
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	CRM auto-complete and Zapier need Business at $60 Built for sales calls, little use outside sales
	Visit Apollo.io ↗	Visit Claap ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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